When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. To compete in the marketplace you must be priced right and look better than the other products. A home is no different. It is one of many homes for sale and you must present it to the buyers in the best possible light.

 

Staging is the process of preparing any home for sale, regardless of price or location. Using a proven, professional set of guidelines the house is reviewed for compliance with present standards, and any necessary modifications are made. Once the house meets these criteria, the home will be registered as a Staged Home.

 

This unique system has proven to help sell homes faster and/or for more money. Real estate agents will have great confidence in showing your home to potential buyers because they know it is staged and ready to be sold.

 

Staging is NOT...
Decorating
Just following a check-list
Turning on a few lights & adding flowers
Removing everything from the house

 

Staging is..
Creating a broad appeal
Using “Buyer’s Eyes”
Defining the space and how to use it
Adding color and appeal
Selling the space and not the stuff

 

 

“The Way you live in your home and the way we market
and sell a house are two different things”
Barb Schwarz, The Creator of Home Staging